BCLCA Online and Print Marketing

BCLCA thinks marketing 365 days a year and we deliver information to consumers 24/7.  Our goal is to target people seeking the outdoor recreation lifestyle and drive people to make enquiries and reservations at member properties. 

• Listing in Super Camping/Select Lodging Guide – 80,000 copies of the guide are printed annually, and the listing works for a full 12 months, (although the guides have a two year shelf life), all 4 seasons, to attract groups, families and friends, whatever their combined lodging and camping needs might be.

• The BC Super Camping App is available to install for FREE from the Mobile App Store on IOS and Play Store on Android. All BCLCA members who list in the print guide automatically get listed on the Camping App.

• Global online marketing through a responsive design listing on travel-british-columbia.com with over 300,000 qualified visitors annually. The web profile listing includes contact information and a link to your website and booking URL.

• Online Booking reservations for lodging, campground and RV Parks – the website listing has a book now button for members directly from travel-british-columbia.com. Each year, BC visitors view more than 1.5 million pages on our travel-british-columbia.com website, while they are planning a trip. Our goal is to leverage these visits to generate reservations and revenue.

• Check In Canada for lodging properties – Today’s consumers prefer to book directly with accommodation providers. However, until now, they could only shop for accommodations by searching passive listing sites, browsing Online Travel Agencies (OTAs), or multiple hotel websites. Through Check In Canada, consumers can perform a dynamic accommodation search and obtain results by accommodation, room type, and price

• Camping and RVing BC Coalition – BCLCA is the lead agency for the Coalition marketing initiatives with staff and contractors employed year-round to manage and implement this annual $150,000+ cooperative marketing initiative. The call to action is the website https://www.campingrvbc.com with over 350,000 visitors annually and it lists all BCLCA campground/RV park members in good standing.

• Camping and RVing BC Coalition & BCLCA – each produce a consumer e-newsletter distributed six times a year plus a travel and/or camping blog every two weeks, all designed to encourage visitors to book a member lodging or campground.
• Canadian RVing and Camping Month – The The annual Canadian RVing and Camping Week has shifted focus from a post-May long weekend event to a month long celebration in June.  Canadian RVing and Camping Month Dates:  June 1 – June 30, 2025. This expanded month long initiative will foster broader participation from members, increase media exposure, generate political awareness through official proclamations, and encourage campgrounds to offer special promotions and events that elevate the profile of the RV and camping industry across Canada. This initiative will continue to include a charitable component to support Care Camps, further aligning the camping community with giving back to those in need.
• GoRVing Canada Website Listing – all BCLCA members with RV parks and campgrounds are listed on gorving.ca.  The site has over 500,000 qualified visitors looking for places to stay. The listings are updated by an API linked to the BCLCA’s CRM. The updates are taken from listing information supplied by members and managed by the BCLCA office.